Digital Marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.
The 2 main pillars of digital marketing are online marketing and offline marketing. So here, we will discuss online marketing.
Components of digital marketing
The 8 big categories of online marketing are:
1. Online Advertisement
Online advertising is one of the most effective ways for businesses of all sizes to expand their reach, find new customers, and diversify their revenue streams.
With so many options available – from PPC and paid social to online display advertising and in-app ads – online advertising can be intimidating to newcomers, but it doesn’t have to be.
2. Email Marketing
Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts. It can also play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships.
A 2015 study by the U.K.-based Direct Marketing Association (DMA) found that for every $1 spent, email has an average return on investment (ROI) of $38.
3. Affiliate Marketing
Affiliate Marketing is a type of Performance-based program that is run by companies who offers commission on their products or services. When you refer those products or services to others via a unique URL You get the commission. This commission varies from 0.1% to 15% or even more depending on what product or services you are promoting.
Affiliate Marketing is performance-based, which means partners just get paid when their promotional efforts actually result in a sell.
Affiliate Marketing programs Involve three different kind of parties:
- The Merchant
- The Publisher
- The customer
The Merchant: The Merchant is the one who runs a Business or sells products and services. When a customer purchases a product or services from the link shared by the publishers the merchant pays the commissions to the publishers.
The Affiliate Also known as publishers: Publishers are the one who promotes the product and services. The publisher can promote one or more affiliate products to generate the commission on the basis of sales He/She generates. These Products or Services can be promoted via a website/blog or on Social Networks like Facebook, Instagram, Twitter…etc.
The Customers: The customers are the one who buys the product. Customers play the key role Without customers the whole affiliate ecosystem will fail and no revenue will be shared with the publisher.
The merchant provides a special tracking Id known as Affiliate Id to the publisher. Using this Id the publisher generates unique URL and share those URL to their subscribers or no a Website/blog or on social networks or via Email. When the consumer ( customer) goes through any of those links and buys a product or service, the Publisher gets paid.
4. Search Engine Marketing
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.
Here, Keywords play a very important role in search engine marketing. As users enter keywords into search engines to find what they’re looking for.
For Example : When we type iphone 12 pro in search engines we will ads related to iphone 12 pro .
5. Search Engine Optimization
Search Engine Optimization (SEO) is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.
6. Social Media Marketing
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.
The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
7. Content Marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Example – Blog Post, Video
Specifically, there are three key reasons and benefits for enterprises that use content marketing:
• Increased sales
• Cost savings
• Better customers who have more loyalty
8. Influencer Marketing
Influencer marketing involves a brand collaborating with an online influencer to market one of its products or services. Some influencer marketing collaborations are less tangible than that – brands simply work with influencers to improve brand recognition.
Advantages of Internet Marketing
- It is Very Cost effective.
- It provides flexibility.
- Worldwide reach.
- Targeted Customer.
- It allows 24/7 Marketing.
- Data Collection for Personalization.
- Easy Tweaking to Your Marketing and Advertising Campaigns.
- Experimenting and testing products or services costs less..
Disadvantages of Internet Marketing
- Internet marketing requires a great deal of effort and hard work.
- Getting the right people to visit your site is as hard as finding a prospect.
- People tend to be cautious because of the too many scams on the internet.